Start with the hiring brief
Define the vacancy by the environment, channel and outcome
A useful brief explains more than responsibilities copied from a job description. Describe the product category, site or service model, reporting line, team size, customer base, channel, shift or working pattern, location, salary range, travel expectations and the problem the new hire needs to solve.
A Technical Manager in a chilled manufacturer may need retailer, audit and specification experience. A National Account Manager selling into grocery needs different evidence from someone focused on wholesale or foodservice. A beverage operations leader may need a different combination of service, stock, licensing and team-management experience from a factory-based Operations Manager.
Permanent recruitment also depends on whether the opportunity is realistic for the candidate. Commute, site presence, shifts, weekends, travel, decision-making authority, progression, reporting support and the true scope of the role can all influence acceptance and retention.
If several vacancies are open, identify which positions are commercially or operationally urgent and which searches can run in parallel. That allows the campaign to reflect dependencies across the wider team instead of treating every vacancy as an unrelated transaction.