Start with the leadership brief
Define the mandate before you define the candidate
A strong executive brief explains what the new leader must accomplish, not only the responsibilities attached to the title. We want to understand the product category, ownership model, reporting line, board or investor exposure, team size, site or customer complexity, geographic scope, remuneration range and the business priorities that make the hire important now.
A Head of Technical stepping into a retailer-facing chilled manufacturer may need a different record from a technical leader in branded ambient products. A Commercial Director building grocery growth requires different evidence from a leader whose background is mainly foodservice. An Operations Director inheriting a multi-site network faces a different leadership challenge from someone running one stable facility.
We also explore the authority behind the role. Senior candidates will want to understand which decisions they can make, what resources are available, how success will be measured, where stakeholder alignment is strong or weak and whether the appointment is expected to stabilise, transform, scale or succession-plan the function.
If more than one leadership position is open, tell us which mandate carries the greatest operational or commercial risk and how the roles interact. That context helps us shape the search sequence, candidate messaging and market approach around the wider leadership plan rather than treating each vacancy as an isolated transaction.